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The $240,000 Keyword Productivity Competitors Are Ignoring

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  In the competitive world of productivity apps, brands like Notion, ClickUp, Motion, and Reclaim dominate the conversation. But when we peeled back the curtain on their keyword strategies, something surprising emerged: They’re over-invested in top-of-funnel traffic — and leaving high-converting, low-competition opportunities on the table. I recently ran a competitive keyword analysis across these four companies. Here’s what the data told us: 1. BOFU (Bottom of Funnel) Keywords Are Rare — But 10x More Valuable Only 8% of the 6,970 keywords we analyzed were classified as BOFU — keywords that signal clear intent to evaluate or buy a solution. Yet those few keywords carried significantly higher opportunity scores than their TOFU or MOFU counterparts: - BOFU average opportunity score : 452 - TOFU average: 32 - MOFU average: 63 One standout?  The keyword “notion mail” scored a staggering 240,641 on our opportunity index.  That’s low competition, high commercial inten...
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What Notion’s $36M Keyword Footprint Gets Wrong — and How to Steal It

I recently ran a competitive keyword analysis on Notion , and the results were eye-opening — not just for them, but for any B2B product-led company investing in SEO or paid search. Here’s the breakdown: 🔍 2,747 keywords analyzed 💸 $29.07 average top CPC across commercial terms 🎯 Only ~5% of their total keywords are bottom-of-funnel (BOFU) 📊 $7.3M in total monthly search volume 🚀 Top keyword? “notion mail” — 50K searches/month, low CPC, and an opportunity score over 240,000 What does this mean? Notion is winning awareness — but losing conversions. Their keyword strategy is heavily top-of-funnel, optimized for brand and educational content. Meanwhile, high-intent, low-competition keywords with clear buying signals are being left on the table. In a market like productivity tools, getting a user early in the funnel is possible. But competitors are likely scooping them up. The Opportunity for Growth Teams This isn’t just about Notion — it’s about any SaaS, productivity tool, or B2B pl...
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