What Notion’s $36M Keyword Footprint Gets Wrong — and How to Steal It

I recently ran a competitive keyword analysis on Notion, and the results were eye-opening — not just for them, but for any B2B product-led company investing in SEO or paid search.

Here’s the breakdown:

• 🔍 2,747 keywords analyzed
• 💸 $29.07 average top CPC across commercial terms
• 🎯 Only ~5% of their total keywords are bottom-of-funnel (BOFU)
• 📊 $7.3M in total monthly search volume
• 🚀 Top keyword? “notion mail” — 50K searches/month, low CPC, and an opportunity score over 240,000

What does this mean?

Notion is winning awareness — but losing conversions.

Their keyword strategy is heavily top-of-funnel, optimized for brand and educational content. Meanwhile, high-intent, low-competition keywords with clear buying signals are being left on the table.

In a market like productivity tools, getting a user early in the funnel is possible.

But competitors are likely scooping them up.

The Opportunity for Growth Teams

This isn’t just about Notion — it’s about any SaaS, productivity tool, or B2B platform playing in competitive SERPs.

With the right data:

• You can identify where your competitors are winning (and why)
• Spot bottom-funnel gaps they’ve ignored
• Build content and paid strategies that intercept ready-to-buy users

Want the full report?

I’m building customized competitive keyword reports for founders, marketers, and growth teams.

They’re:

• 🔍 Data-rich
• 🎯 Opportunity-focused
• 📈 Actionable

If you’d like to see what keywords Notion is really winning on — and how to take that traffic — I'm giving out 5 for free. Get on the list.